Your Website Name – Step 2
A good descriptive website name can help your blog by telling people what the blog is about. But it can do more than that. Your name can help brand your website too.
The website name is usually the same as the web address of the site and that is how I will use it in this article. The website address is the name that appears in the top address bar of your browser and usually contains .com, .net, or .org. The address bar is also called a location bar or URL bar. The URL or Uniform Resource Locator is the websites address. Without the URL you website address would be a long and hard to remember number.
It’s good to have a website name that is easy to spell and easy to remember. The experts also recommend that it be as short as possible. Try to avoid having numbers in your site name. At least for and English speaking audience. It can be confusing if people need to guess if they should type in 4 or four. That brings up another point, don’t use words that can have more than one way of spelling. Some examples are there and their or 2, to, too, two. It’s also best to avoid using hyphens in a domain name. I am guilty of doing all of these at some point. My most popular website has both numbers and hyphens. I did this before I knew better. Now I’m working on how to change the site name. It would have been a lot easier if I had started with a different URL in the first place. Some URLs can be confusing to read such as vw combinations.
Your website name really depends on what kind of business you are in and what your blog/website is about. Sometimes using your own name is a great idea. Especially if you are your brand. If the website is about you, then using your name seems like a reasonable choice. But for many people the website will be about a subject or product. For websites about services or products it’s often better to use a name with those keywords in the name. At least at the time of this writing. Many local service businesses find it’s useful to have the location in their web name as well. Another benefit to using a disruptive name over your own name is that it may be easier to sell in the future.
Generic name verses a brandable name.
You can get your name from a domain registrar like Godaddy and they are fairly inexpensive. I think I used to pay $75 per year for a domain mane and now I pay under $10 a year. Another option is to purchase your domain in the aftermarket.
The domain aftermarket is where you buy the registration rights to a domain name that is already registered. Many good generic website names have already been registered, so it’s often necessary to purchase a name from the current holder. Once the price is settled on and payment is made the registration is transfer to your account. There are escrow services to ensure that each party to a transaction gets what they bargained for. While getting a website name that is currently registered does initially costs more it can also make a website or blog more successful. The investment in a quality domain name can be as little as $50 and go up to the millions of dollars. It depends on the quality and desirability of the name. We offer a few hundred website domain names for sale. I also offer a domain finding service if you would like me to find your perfect website name.